Perhaps above all, White had seen firsthand how "f----- up" (his words) boxing was and did everything to avoid those missteps. "Blame Don King and Bob Arum. Those two sucked the life out of boxing, put it in their pockets and did nothing to secure the future of [the sport]," White says, his voice filling like a sail. "We just had a card that was like the biggest marketing spend in England's history! My CFO said, 'You know how long it will take to make this money back?' I said, 'I don't care if you're a f------ sheepherder in the middle of nowhere. You better have heard of the UFC!'"
